Day one: capture the current answer
Save the exact question, model, date, answer, and sources. Do not rely on memory or a single score. The original observation is the baseline you will compare later.
Days two and three: fix the clearest facts
Correct outdated network, custody, product-status, and integration information first. These changes are usually safer and more valuable than rewriting every paragraph on the site.
Days four to seven: add one useful page
Choose the page that answers the buyer's next question: a use case, FAQ, comparison, or integration guide. Publish it with sources, then rerun the same test set instead of changing the measurement at the same time.
Apply this to your project