Define the prompt set first
Use a stable set of buyer-intent, category, and comparison prompts. Keep the wording and model list documented so later measurements are comparable.
Treat each answer as an observation
AI responses can vary by model, time, location, and conversation context. Record the date, model, response, cited sources, position, and whether the product was described accurately.
Report direction, not certainty
A useful report shows changes in visibility and accuracy across a defined test set. It should not turn a small sample into a guaranteed ranking claim or promise a fixed amount of revenue.
Apply this to your project