A citation is a path back to evidence
When an AI answer includes a source, the reader can follow that link to check the claim. A good source is specific, current, and directly related to the fact being used.
First-party and independent sources play different roles
Your own docs are best for current product details. Independent ecosystem pages, partner references, and technical coverage can add context and help a buyer understand how the product is used outside the homepage.
Do not manufacture mentions
The goal is not to create a pile of low-quality links. It is to make real, useful facts available in places that people already trust and can inspect.
Apply this to your project