GEO is about being understood
Traditional SEO helps a page appear in a list of links. GEO asks a related question: when someone asks an AI assistant for a recommendation, does the assistant understand what your product is and when it should be mentioned?
Why Web3 needs extra clarity
A Web3 project can be a company, protocol, token, wallet, API, or several of these at once. Clear definitions of the product, supported networks, custody model, and target user give AI systems fewer opportunities to confuse it with a competitor.
Start with one buyer question
Choose one question a real user might ask, then compare the answer with your homepage and docs. The gap between what you say and what the answer says is a useful first GEO task.
Apply this to your project